Apple蘋果創辦人 | 賈伯斯 Steve Jobs 的經典名言佳句
1. Innovation distinguishes between a
leader and a follower.
創新是決定能成為領導者或跟隨者的區別。
2. We don’t get a chance to do that many
things, and every one should be really excellent.
我們一生做不了太多事，所以要把每件事都做到完美。
3. If you live each day as if it was your
last, someday you’ll most certainly be right.
若把每天都當作你人生的最後一天來活，總有一天是你想要的。
4. Your time is limited, so don’t waste it
living someone else’s life.
你的人生有限，別浪費時間為他人而活。
5. Never, never, never, never give up.
決不、決不、決不、決不放棄！
（原句為前英國首相邱吉爾說）
6. You’ve got to find what you love.
你一定要找到自己喜愛的事物。
7. You can’t connect the dots looking
forward; you can only connect them looking backwards.
你不可能有先見之明，只能有後見之明。
8. Quality is more important than quantity.
One home run is better than two doubles.
質重於量，兩支二壘安打永遠比不上一支全壘打。
意思是，“與其敲出兩支長打，不如敲一支確定能得分的全壘打。”
9.Remembering that you are going to die is
the best way I know to avoid the trap of thinking you have something to lose.
You are already naked. There is no reason not to follow your heart.
隨時謹記自己終將一死，是我所知避免讓自己陷於害怕失去的想法中最好的方法。生不帶來，死不帶去，你沒理由不順著自己的心意而活。
10. Stay Hungry, Stay Foolish.
求知若飢，虛心若愚。
11.Have the courage to follow your heart
and intuition. They somehow already know what you truly want to become.
要有勇氣去追隨你的心和直覺。它們總是知道你真正想要成為什麼。
12.Design is not just what it looks like
and feels like. Design is how it works.
設計不只是外表和感覺，設計是產品如何運作。
13. I’m convinced about half of what separates the successful
entrepreneurs from the nonsuccessful ones is pure perseverance.
我深信，成功與不成功的企業家之所以不同，有半數原因在於能否堅持下去。
14. Creativity is just connecting things.
創意只不過是融會貫通後所得到的想法而已。
15. Let’s go invent tomorrow instead of
wondering about what happened yesterday.
讓我們創造明天，而不是去想昨天發生了什麼事。
16.Some people aren’t used to an
environment where excellence is expected. Part of my responsibility is to be a
yardstick.
有些人不習慣處於一個期待卓越的環境裡。我的部分責任就是做一把衡量卓越的尺。
17. I am as proud of what we don’t do as I
am of what we do.
我們不做的東西和我們做的東西同樣讓我感到驕傲。
18. People don’t want to just buy personal
computers anymore. They want to know what they can do with them, and we’re
going to show people exactly that.
大家不再只是想買個人電腦而已。他們想要知道可以用電腦做什麼，而我們要展示給他們的正是這個。
19. I want to put a ding into the universe.
我想在宇宙間留下痕跡。
20.It’s not the customer’s job to know what
they want.
知道自己要什麼並不是顧客的工作。
21.If we don’t cannibalize ourselves,
someone else will.
如果我們不吃掉自己，就會有人把我們吃掉。
22. If something sucks, I tell people to
their face. It’s my job to be honest.
如果情況很糟糕，我會當面告訴對方。誠實以對是我的職責。
23.The way we’re going to survive is to
innovate our way out of this.
企業的生存之道，在於如何讓創新在企業內存活。
24. Don’t try to start the next revolution,
just crank out smart, affordable consumer products.
不必嘗試發動下一場革命，只要快速推出時髦又可負擔的消費商品。
25.People don’t know what they want until
they’ve seen it.
消費者通常要看到產品，才會知道自己想要什麼。
26. Be a yardstick of quality. Some people
aren’t used to an environment where excellence is expected.
要成為品質的標竿。有些人並不習慣追求卓越的環境。
27. One of the things I’ve always found is
that you’ve got to start with the customer experience and work backward to the
technology. You can’t start with the technology and try to figure out where
you’re going to try and sell it.
我經常注意到一件事，就是你必須從顧客經驗開始著手，再從顧客端反過來推出技法。你不能先從技法出發，再嘗試找出你的銷售對象。
28.Being the richest man in the cemetery doesn’t
matter to me … Going to bed at night saying we’ve done something wonderful…
that’s what matters to me.
全世界最有錢的人也無法將財富帶入棺材中…對我來說，最重要的是夜晚入睡前能為自己達到的成就喝采。
29. When I was 17, I read a quote that went
something like: ‘If you live each day as if it was your last, someday you’ll
most certainly be right.’ It made an impression on me, and since then, for the
past 33 years, I have looked in the mirror every morning and asked myself: ‘If
today were the last day of my life, would I want to do what I am about to do
today?
我曾在 17 歲時讀過這麼一句名言：『如果你把每一天當成自己人生的最後一天來過，你才能夠明白人生的真諦』，這句話令我印象深刻，此後的 33 年來，我每天早上都會對著鏡子自問：『如果今天是我生命的最後一天，我還會想去做我今天要去做的事嗎？』，每當我心裡的答案是『不』時，我知道自己需要做出改變了。」
30.Getting fired from Apple was the best
thing that could have ever happened to me. The heaviness of being successful
was replaced by the lightness of being a beginner again. It freed me to enter
one of the most creative periods of my life.
被 Apple (蘋果) 炒魷魚對我來說是個很棒的經驗。成功者的沈重光輝被重新開始所帶來的輕鬆感取代，這種感覺讓我重新擁抱自由，讓我進入到我人生中最有創造力的階段。
31.I think if you do something and it turns
out pretty good, then you should go do something else wonderful, not dwell on
it for too long. Just figure out what’’s next.
我想如果你順利的完成大作，那麼你應該開始著手去做別的事情，別專注在美好的事情上太久，要不斷尋找下一個目標。
32.You can’’t connect the dots looking
forward; you can only connect them looking backwards. So you have to trust that
the dots will somehow connect in your future. You have to trust in something –
your gut, destiny, life, karma, whatever.
你無法預先把現在所發生的點點滴滴串聯起來，只有在未來回顧今日時，你才會明白這些點點滴滴是如何串在一起的。所以你現在必須相信，眼前現在發生的點點滴滴，將來多少都會連結在一起。你得去相信，相信直覺也好、命運也好、生命也好、或甚至是輪迴。
33.“Do you want to sell sugar water for the
rest of your life, or do you want to come with me and change the world?”
What Steve Jobs said to Pepsi executive
John Sculley to lure him to Apple.
你想下半輩子繼續賣糖水，還是抓住一個改變世界的機會？
（譯註：賈伯斯在1983年挖角百事可樂的 John
Sculley 時，對他說的話。諷刺的是，後來John Sculley不但聯合董事會趕走 Steve Jobs，還讓蘋果於1993年瀕臨破產。）
34. You know, we don’t grow most of the
food we eat. We wear clothes other people make. We speak a language that other
people developed. We use a mathematics that other people evolved… I mean, we’re
constantly taking things. It’s a wonderful, ecstatic feeling to create
something that puts it back in the pool of human experience and knowledge.
你們知道，我們所吃的東西大部分都不是自己種的。我們身上穿的衣服是別人製作的。我們所說的語言是別人發展出來的。我們使用的數學算式是別人推演出來的……我的意思是說，我們一直以來都在接收事物。在人類既有的經驗與知識上創造事物是件美好又令人狂喜的事情。
35. We’re here to put a dent in the
universe. Otherwise why else even be here?
活著就是為了改變世界，難道還有其他原因嗎？
36.You can’t just ask customers what they
want and then try to give that to them. By the time you get it built, they’ll
want something new.
不能只是客戶想要甚麼就給他甚麼，等你生產好了他們又想要其他東西了。
37. The only way to do great work is to
love what you do. If you haven’t found it yet, keep looking. Don’t settle.
成就的唯一途徑是熱愛自己的事業，如果你還沒找到的話，繼續尋找，不要屈就。
38. Remembering that I’ll be dead soon is
the most important tool I’ve ever encountered to help me make the big choices
in life.
幫我做出重大決定的最好工具，就是知道自己快死了。
39. 「I’m convinced that about half of what separates successful
entrepreneurs from the non-successful ones is pure perseverance.
「我相信成功的企業家和不成功的企業家之間的差別，有一半原因都在於純粹的『堅持』。」
40. 「Your work is going
to fill a large part of your life, and the only way to be truly satisfied is to
do what you believe is great work. And the only way to do great work is to love
what you do. If you haven’t found it yet, keep
looking. Don’t settle. As with all matters of the
heart, you’ll know when you find it.
「你的工作會佔據你的人生中很大一部份，所以你要對你的人生滿意，就去做你自己覺得偉大的事。而要成就偉大的事前，你必須先熱愛你正在做的工作。
如果你還沒找到你想做的事，就繼續找，千萬別屈就於自己不喜歡的事。用盡所有心力去找，你會找到的。」
(照片來源:wiki)
